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MarketWatch: .FOX Networks Emerges as the Leading Ad Network for Hispanics in the United States


LOS ANGELES, Sep 08, 2008 (BUSINESS WIRE) — .FOX Networks, the leading international ad network operated by Fox International Channels (FIC), announced today it is now reaching 84% of U.S. Hispanic Internet users. Up five-fold over the last 12 months, the growth in combined reach is due to .FOX Networks’ success in signing on publishers of Web sites that cater to the U.S. Hispanic audience.
“Digital dollars are growing faster than any other media in every market, and we believe that .FOX Networks offers the most comprehensive ad network for reaching the right audiences and communicating a brand,” said Hector Costa, senior vice president, managing director, .FOX Networks. “We are pleased that the combination of our ad network, our team and our technology is having a real impact on the international advertising industry.”
As one of the only ad networks to offer on-line Display, on-line Video, SEM and creative execution support, .FOX Networks provides significant value to advertisers via its vast expertise in online advertising technologies and quality inventory accessible to advertisers outside the U.S. In addition, .FOX Networks is the only ad network that has been using Rightmedia’s Yield Manager, the most cutting-edge and broadly used media exchange tool in the advertising business, for over three years now.
Combining its Brandformance(TM) concept and expertise in online advertising technologies, .FOX Networks has a proven track record helping advertisers reach targeted audiences online by establishing a strong and continually expanding network of thousands of Web sites. .FOX Networks continues to partner with some of the market’s largest advertisers including All State Insurance, US Navy, Alltell Wireless, Afalc, Farmers Insurance and many more.
Notes to Editors:
About .FOX Networks:
.FOX Networks, a unit of Fox International Channels, delivers globally, servicing locally, allowing access for the first time to the quality inventory of one of the world’s largest media owners, News Corporation, and premium third party publishers. .FOX Networks provides online display, online video and mobile products for predominately branding international advertisers who also require a degree of performance, in addition to the needs of pure direct marketers. By the end of 2008, .FOX Networks will be the largest network in terms of global coverage with over 20 countries in operation. For more information, go to www.foxnetworks.com.
About Fox International Channels:
Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 90 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 100 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.
SOURCE: .FOX Networks
.FOX Networks 
Europe, Asia: 
Emma Murphy 
Bret Ingraham, 323-933-3399 
Latin America: 
Guadalupe Lucero 

Copyright Business Wire 2008


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