WHAT TYPE OF CORVALLIAN ARE YOU: Claritas’ Market Segmentation site provides insight on Corvallian traits
For The South Side
(Zip Code 97333)
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Social Group: City Centers
The five segments in the C2 social group consist of a mix of |
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Lifestage Group: Young Achievers
Young, hip singles are the prime residents of Young Achievers, |
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Social Group: Micro-City Blues
Micro-City Blues was created via the predominantly downscale residents |
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Lifestage Group: Striving Singles
The seven segments in Striving Singles make up the most downscale of |
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Social Group: Country Comfort
The five segments in Country Comfort |
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Lifestage Group: Young Achievers | |||||||||||||||||||||||||||||||||||||
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Social Group: Middle America
The six segments in Middle America are filled |
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Lifestage Group: Striving Singles | |||||||||||||||||||||||||||||||||||||
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Social Group: Rustic Living
The six segments in Rustic America represent the nation’s |
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Lifestage Group: Striving Singles | |||||||||||||||||||||||||||||||||||||
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For North of Harrison
(Zip Code 97330)
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Boomtown Singles | |
Lower-Mid, Younger w/o Kids | ||
Affordable housing, abundant entry-level jobs, and a thriving singles scene–all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Younger, single, and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats. |
The five segments in the C2 social group consist of a mix of
Americans-old and young, homeowners and renters, families
and singles-who’ve settled in the nation’s satellite cities.
What they share is a middle-class status, some college
educations and a lifestyle heavy on leisure and recreation.
The members of City Centers tend to be big fans of home-
centered activities: computer surfing, video renting, TV
viewing and playing games and musical instruments. Outside
their homes, they go to movies, museums and bowling alleys
at high rates.
Young, hip singles are the prime residents of Young Achievers,
a lifestage group of twentysomethings who’ve recently settled
in metro neighborhoods. Their incomes range from working-class
to well-to-do, but most residents are still renting apartments
in cities or close-in suburbs. These seven segments contain a
high percentage of Asian singles, and there’s a decidedly
progressive sensibility in their tastes as reflected in the group’s
liberal politics, alternative music and lively nightlife. Mainstream
Singles segments are twice as likely as the general population
to include college students living in group quarters.
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Social Group: 2nd City Society
Among second-tier cities, Second City Society |
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Lifestage Group: Midlife Success
The eight segments in Midlife Success typically are |
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Social Group: Micro-City Blues
Micro-City Blues was created via the predominantly downscale residents |
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Lifestage Group: Striving Singles
The seven segments in Striving Singles make up the most downscale of |
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Social Group: City Centers | |||||||||||||||||||||||||||||||||||||
Lifestage Group: Cautious Couples
Another large group of Mature Years segments is |
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Social Group: City Centers | |||||||||||||||||||||||||||||||||||||
Lifestage Group: Young Achievers | |||||||||||||||||||||||||||||||||||||
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What type are you? Have you had any experiences with any of these market segments? Are the segments even accurate? Into what segments would you divide the Corvallis market, and how would you describe them?
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