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Malaysia Star: Nestle’s halal goods bear fruit

 

KUALA LUMPUR: Nestle (M) Bhd’s commitment to halal products is bearing fruit, with about 24% of its turnover in the second quarter of this year coming from the export business.

Mainly driven by the Middle East market, Nestle Malaysia had also captured a big export segment in Asean countries such as Thailand and Indonesia, managing director Sullivan O’Carroll said.

Nestle Malaysia is currently the biggest halal producer in the Nestle group following its appointment as the Halal Centre of Excellence for Nestle worldwide. He said that given the rising consumption from affluent global Muslim population, Nestle Malaysia would be in a good position to capture growth in the export segment as all its products were certified and endorsed by the Malaysian Islamic Development Department (Jakim).

“Our commitment to halal is now starting to benefit not only Nestle in Malaysia in terms of export but also bigger economies of scale in our factories so that we can have more affordable products for our own Malaysian market,” he said after Nestle Malaysia hosted a breaking of fast for Bernama staff last week.

Nestle Malaysia posted a RM1bil turnover in its second quarter ended June 30, 2008, up from RM853.44mil in the same period last year mostly driven by export sales.

On whether the group was experiencing a slowdown in sales following the global economic uncertainties, O’Carroll said Nestle Malaysia had not seen any reduction in basic food consumption such as infant formula, milk products and instant noodles.

“In terms of our total business, Milo is our biggest business and Malaysia is the most successful market for Milo in the Nestle world,” he said. Other brands are Maggi, Nescafe and Kit Kat. On market sentiment, O’Carroll said this year was a relatively difficult year for its consumers due to high inflation and fuel prices, but the market was likely to see some softening in prices of some raw materials next year.

“In terms of our total business, Milo is our biggest business and Malaysia is the most successful market for Milo in the Nestle world,” he said. Other brands are Maggi, Nescafe and Kit Kat.

On market sentiment, O’Carroll said this year was a relatively difficult year for its consumers due to high inflation and fuel prices, but the market was likely to see some softening in prices of some raw materials next year. – Bernama

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