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Archive for September 17, 2008

Maktoob Business: Ramadan Continues to Inspire the Faithful Throughout the Arab World

September 17, 2008

An overwhelming 96% of Muslim Arabs are observing the Ramadan fast, 89% view Ramadan as a yearly lesson in self-restraint and discipline, and 71% believe the Holy Month allows them to feel a sense of solidarity and brotherhood with fellow Muslims. However, as restaurants and hotels region-wide tout their special Ramadan iftar and suhur promotions, […]

NY Times: A Pop-Up Agency Shows Off Emerging Talent

September 17, 2008

By STUART ELLIOTT Published: September 15, 2008 THE idea of the pop-up has always been popular in advertising and marketing. There are Kleenex tissues, which “pop up one at a time,” as the old slogan goes; pop-up stores, those temporary outlets for retailers like Target; and the snarky cable TV series “Pop-Up Video.” Jack & Bill, a […]

AdAge: See What Print Ads Worked Best This Summer

September 17, 2008

MRI Starch Rates the Most Engaging Magazine Ads By Michal Galin Published: September 16, 2008 See why these were the most engaging print ads this summer in this slide show. NEW YORK (AdAge.com) — MRI Starch Communications, a specialist in print-advertising research, has developed an “engagement score” to help identify the best-performing print ads out […]