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Archive for the ‘Advertising’ Category

NY Times: Get Off the Internet, and Chew Some Gum

September 25, 2008

  Print advertisements for the new Dentyne campaign, called “Make face time.” By borrowing phrases from the realm of electronic communication, the campaign is trying to question whether new technologies are bringing people closer together. By CLAIRE CAIN MILLER Published: September 24, 2008 BORED subway riders and air travelers in major American cities might have […]

ADWEEK: NYC Council to FCC: Probe Arbitron

September 25, 2008

Sept 25, 2008 -By Jackie Madrigal, Radio and Records SRA claims Arbitron’s PPM ratings methodology “will severely harm media diversity.” NEW YORK As expected, the New York City Council voted unanimously yesterday to call on the Federal Communications Commission to investigate the Arbitron portable people meter’s potential effects on the diversity of radio. The Spanish Radio […]

AdAge: Microsoft vs. Apple Fight Enters New Round

September 19, 2008

In a Sudden Ad Shift, PC Maker Co-Opts Rival’s Geeky Character By Rupal Parekh Published: September 18, 2008 NEW YORK (AdAge.com) — After only two weeks, Jerry Seinfeld and Bill Gates’ rambling conversations about nothing have been jettisoned for a new campaign in which Microsoft tries to rebuild an image that has long been battered […]

AdAge: Attorneys General Set Out to Stop Sparks Product Launch

September 18, 2008

  Blast MillerCoors for Higher-Alcohol Version of Energy Drink By Jeremy Mullman  Published: September 17, 2008 CHICAGO (AdAge.com) — A group of 25 attorneys general today asked MillerCoors not to introduce a higher-alcohol version of its controversial Sparks energy drink, setting the stage for a potential legal showdown that could have broad ramifications for the future of […]

NY Times: A Pop-Up Agency Shows Off Emerging Talent

September 17, 2008

By STUART ELLIOTT Published: September 15, 2008 THE idea of the pop-up has always been popular in advertising and marketing. There are Kleenex tissues, which “pop up one at a time,” as the old slogan goes; pop-up stores, those temporary outlets for retailers like Target; and the snarky cable TV series “Pop-Up Video.” Jack & Bill, a […]

AdAge: See What Print Ads Worked Best This Summer

September 17, 2008

MRI Starch Rates the Most Engaging Magazine Ads By Michal Galin Published: September 16, 2008 See why these were the most engaging print ads this summer in this slide show. NEW YORK (AdAge.com) — MRI Starch Communications, a specialist in print-advertising research, has developed an “engagement score” to help identify the best-performing print ads out […]

AdAge: Luxury Market Braces for Slowdown

September 16, 2008

High-End Brands and Retailers Expected to Feel Pinch as Consumers Re-evaluate Spending Habits By Natalie Zmuda Published: September 15, 2008 NEW YORK (AdAge.com) — With massive layoffs expected in the banking industry and the economy in turmoil, marketers are beginning to fear that consumers of luxury goods will be snapping their wallets shut. Luxury brands […]

Marketing Vox News: Affluent African Americans Wield $29.8B in Spending Power

September 16, 2008

  It’s good to be plush The purchasing power of Affluent African Americans in the US – those with minimum individual annual incomes of $75K – is estimated at $29.8 billion, according to a study by Uptown Magazine and Diversity Affluence – writes MarketingCharts. The study, which examined behaviors, attitudes, opinions and spending patterns of this wealthy demographic, also found that […]

Malaysia Star: Nestle’s halal goods bear fruit

September 16, 2008

  KUALA LUMPUR: Nestle (M) Bhd’s commitment to halal products is bearing fruit, with about 24% of its turnover in the second quarter of this year coming from the export business. Mainly driven by the Middle East market, Nestle Malaysia had also captured a big export segment in Asean countries such as Thailand and Indonesia, […]

Media, Hong Kong: McCann Indonesia launches global Coke TVC drive for Ramadan

September 16, 2008

by Kenny Lim    16-Sep-08, 10:07 JAKARTA – McCann Worldgroup Indonesia has launched a global TVC drive for Coke to connect with youth markets during the Muslim fasting month of Ramadan.  Briefed out of Coke’ s Eurasia division, McCann in Indonesia won the right to produce this year’s Ramadan drive, following a selection process with Pars McCann […]

AdAge: Programming Changes Cause Drop in Product Placement

September 15, 2008

  Cable Down 20% From Last Year, While Broadcast Reaps Benefits By Max Lakin  Published: September 15, 2008 NEW YORK (AdAge.com) — Despite popular sentiment to the contrary (e.g., all those designer threads on “Gossip Girl”), product placement has had less airtime on network TV for the first six months of the year compared with the same […]

AdAge: Top Lawyer Preps March on Mad Ave

September 14, 2008

Man Who Beat Coke and NFL Starts to Study Diversity in Ad Agencies By Ken Wheaton  Published: September 15, 2008 NEW YORK (AdAge.com) — Cyrus Mehri, one of the nation’s top civil-rights attorneys and a man who has been dubbed one of Washington’s most feared lawyers, has turned his attention to the ad industry’s woeful diversity record.  […]

ADWEEK: Big Brands Get in Tune With MySpace Music

September 14, 2008

McDonald’s, Sony Pictures, State Farm and Toyota sign on for sponsorships Sept 14, 2008 -By Gregory Solman MySpace Music is designed as a social experience, not just an online source for tunes. LOS ANGELES Sony Pictures, McDonald’s, State Farm and Toyota have signed on as platinum sponsors of MySpace Music, said Jeff Berman, president of sales […]

AdAge: Toyota Game Play Takes Best of Show

September 13, 2008

Conill Tops La Comunidad for Most Awards in Competition as a Wealth of New Players Make Strides in Hispanic Theater By Laurel Wentz  Published: September 15, 2008 Two of the three contenders for Best of Show this year in Advertising Age’s Hispanic Creative Advertising Awards ranged far from traditional use of media. That’s a major change since […]

Cable360.net: More Diversity Numbers

September 12, 2008

HIV/AIDS, poverty and the triple play bundle are just some of the numbers in our occasional list of digits. 56,000: The estimated number of Americans infected with HIV yearly.  25,000: Those infected who are black. The rate of  AIDS diagnoses for black adults and adolescents was 10 times the rate for whites and nearly 3 times the […]

ADWEEK: Advertisers Won’t Abandon TV

September 12, 2008

Marketers expected to order $2 billion in Q4 Sept 12, 2008 -By John Consoli, Mediaweek Even in a down economy, TV’s Q4 ad picture looks sharp. NEW YORK Overall, national advertisers are expected to finalize fourth-quarter prime-time upfront advertising “holds” to “orders” of more than $2 billion. Despite a troubled economy that is spawning rising retail […]

ADWEEK: European Ad Proposal Ignites Debate

September 12, 2008

The group last week voted to ‘ban’ sexist images in advertising, media Sept 10, 2008 -By Gregory Solman LOS ANGELES A proposal by the European Parliament to curb advertising that reinforces gender stereotypes has ignited a debate about who should determine what is sexist and whether the group has the authority to make such suggestions in the first […]

Element 79 Loses Another Piece of PepsiCo Business

September 12, 2008

$120 Million Quaker Oats Account Goes Into Review, Effectively Ending Relationship By Jeremy Mullman Published: September 11, 2008 CHICAGO (AdAge.com) — Omnicom Group’s Element 79 has lost the $120 million Quaker Oats account, believed to be the last piece of PepsiCo business housed at the agency. Earlier this year, Gatorade, Tostitos, Lays, Tropicana and Propel all […]

WHAT TYPE OF CORVALLIAN ARE YOU: Claritas’ Market Segmentation site provides insight on Corvallian traits

September 12, 2008

For The South Side (Zip Code 97333) Boomtown Singles Lower-Mid, Younger w/o Kids Affordable housing, abundant entry-level jobs, and a thriving singles scene–all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Younger, single, and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats.   Social Group:  City Centers                      The five segments in […]