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Archive for the ‘Advertising’ Category

The Ledger: Progressive Launches Ads Aimed at Garnering Hispanic Customers

September 11, 2008

By Kyle Kennedy THE LEDGER Published: Wednesday, September 10, 2008 at 10:40 p.m.  Last Modified: Wednesday, September 10, 2008 at 11:35 p.m. LAKELAND | Progressive Insurance is breaking out the checkbook for a campaign to lure Hispanic drivers in Polk County. PROVIDED TO THE LEDGER PROGRESSIVE INSURANCE has installed two billboards in Lakeland written in Spanish, […]

CNET.com: Glam Media’s newest section targets African Americans

September 11, 2008

Posted by Caroline McCarthyPost a comment Glam Media, the female-oriented advertising and blog resource firm that has stirred both conversation and controversy in Silicon Valley and Madison Avenue, plans to announce on Thursday a “channel” for blogs geared toward African American audiences. Called Glam Black Life, the new content area joins existing channels like fashion, beauty, entertainment, […]

MarketWatch: .FOX Networks Emerges as the Leading Ad Network for Hispanics in the United States

September 10, 2008

  LOS ANGELES, Sep 08, 2008 (BUSINESS WIRE) — .FOX Networks, the leading international ad network operated by Fox International Channels (FIC), announced today it is now reaching 84% of U.S. Hispanic Internet users. Up five-fold over the last 12 months, the growth in combined reach is due to .FOX Networks’ success in signing on […]

ADWEEK: N.Y. Attorney General Probes Arbitron’s PPM

September 10, 2008

  Pressured by Hispanic broadcasters and Inner City Broadcasting, AG Andrew Cuomo has initiated an investigation into Arbitron’s portable people meter system. Sept 10, 2008 -By Katy Bachman, Mediaweek   NEW YORK Pressured by a group of Hispanic broadcasters and Inner City Broadcasting here, New York Attorney General Andrew Cuomo has initiated an investigation into […]

PR Web: Adherence to Cultural Traditions Drives Demand for Ethnic Products and Services in Dallas/Ft. Worth, Study Shows

September 10, 2008

According to the findings of this ground-breaking study by Rincon & Associates, the tendency for African-American, Hispanic and Asian consumers to adhere strongly to their cultural traditions is creating unprecedented demand for new ethnic-themed products and services. The study helps to expand the cultural intelligence of its subscribers by providing an objective second opinion to […]

NY Times: Europe Takes Aim at Sexual Stereotyping in Ads

September 10, 2008

Roland Magunia/Bloomberg A European report questions whether Mr. Clean, known in Germany as Mr. Proper, is an example of stereotyping in ads. SIGN IN TO E-MAIL OR SAVE THIS PRINT REPRINTS SHARE By DOREEN CARVAJAL Published: September 9, 2008 PARIS Does Mr. Clean’s muscular physique imply that only a strong man can tackle dirt? IN […]

MarketWatch: American Airlines Hires Burrell Communications as Its Agency of Record for African-American Advertising

September 9, 2008

FORT WORTH, Texas, Sept 09, 2008 /PRNewswire-FirstCall via COMTEX/ — American Airlines today announced it has hired Burrell Communications as its agency of record for its advertising for the African-American market. In addition to its work with the African-American consumer market, the Chicago-based agency also will work closely with the airline’s longstanding general market agency […]

Computerworld: Major advertisers protest Google-Yahoo search advertising deal

September 8, 2008

  September 8, 2008 (Computerworld) A trade group that represents large national advertisers like Ford, Sara Lee, Wal-Mart and Pepsi has sent aletter to the U.S. Department of Justice objecting to a proposed Google-Yahoo search partnership. The Association of National Advertisers — which represents 400 companies that spend more than $100 billion annually in advertising — said yesterday that it sent […]

Newswire: Targeted Marketing of High-Calorie Foods Promotes Unhealthy Eating Habits Among African Americans

September 8, 2008

    Newswise — Targeted marketing of high-calorie foods and beverages exposes African Americans—compared to Caucasians or the general population—to more unhealthy messages about eating and limits their access to healthy foods finds a new study by Sonya Grier, an associate professor of marketing at American University’s Kogod School of Business.   The overall effects […]

PRnine: New Firm Seeks to Level Search Marketing Playing Field

September 8, 2008

Atlanta Based ODDulent Global Marketing Plans to Expand African American Role in Search Engine Marketing Atlanta, GA (PRnine – September 8, 2008) – ODDulent Global Marketing, an Atlanta based interactive marketing company, seeks to be the first prominent African American owned and operated firm to offer a full suite of search engine marketing services. Officially launching in September 2008, the […]

AdAge: Esquire Unveils E-Ink Digital Cover

September 8, 2008

75th Anniversary Issue Looks to the Future, Not the Past By Ann Marie Kerwin  Published: September 08, 2008 NEW YORK (AdAge.com) — Esquire began planning for its 75th-anniversary issue a year ago, and that’s when it began to explore how to make the October issue a look into the future rather than a guide to the past. […]

AdAge: ‘Remote-Free TV’ Debuts With Fox’s ‘Fringe’

September 8, 2008

Lincoln-Mercury, Paramount Among First to Advertise By Brian Steinberg  Published: September 08, 2008 NEW YORK (AdAge.com) — “Fringe,” a new sci-fi drama that makes its debut tomorrow on Fox, relies on lots of farfetched ideas and spurious technologies as the basis of its stories. One intriguing notion the program will introduce isn’t crazy at all. The show […]

ADWEEK: Premium M&M’s Make Fashionable Debut

September 8, 2008

September 8 2008 -By Della de Lafuente NEW YORK Mars’ new line of premium chocolate M&M’s made a fashionable debut Sunday when new pitchwoman Eva Longoria Parker unveiled the candy collection at Mercedes Benz Fashion Week in New York. The launch of the upscale chocolate candy line coincides with a multiplatform marketing blitz by Mars Snackfood […]

South Florida Caribbean News: More evidence emerges about value of African-American market

September 8, 2008

NEW JERSEY – Veteran journalist and communications strategist Andria Hall, wants Caribbean tourism stakeholders to take another serious look at the African American market. Responding to a recent study on the purchasing power of affluent African Americans, Hall, who regularly travels throughout the Caribbean conducting workshops, crisis communications training and delivering keynote addresses, said smart […]

NY Times: Magazines Assert Their Power to Sell

September 8, 2008

By STUART ELLIOTT Published: September 7, 2008 AS advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from marketers. An ad promoting the idea that readers will buy what is advertised. Related Accounts, People, Miscellany (September 8, 2008) The trade association for the industry, the Magazine Publishers of America, is […]

Brandweek Magazine: NBA Star Howard Asks: Got Chocolate Milk?

September 8, 2008

Sept 8, 2008 -By Barry Janoff NBA all-star Dwight Howard, tennis star Ana Ivanovic and teen soccer star Jozy Altidore will be the latest athletes to be featured in a Got milk? Effort. The effort will differ from past campaigns in that it will promote chocolate milk as well as support milk’s role in exercise […]

ADWEEK: Old Navy Looks for Right Agency Fit

September 8, 2008

Struggling with its identity, the retailer launches a creative review Sept 8, 2008 -By Gregory Solman Old Navy struggles with its identity at the bottom of the Gap Inc. empire. LOS ANGELES Old Navy will hear from top shops next week as part of a review to choose an agency to handle creative on its $210 […]

ADWEEK: Based Solely on Olympic Ads, McCain Wins

September 7, 2008

Fortunately for Obama, spots seen during the Games were just a small fraction of the overall exposure Sept 1, 2008 -By Steve McClellan      Nielsen IAG: McCain’s Olympics ads had more impact than Obama’s. NEW YORK If the outcome of the November general election were based solely on the impact of the candidates’ Olympics ads, John […]

ADWEEK: Y&R Snags Office Depot

September 7, 2008

Creative, digital chores on $120 million business move from Kaplan Thaler Sept 5, 2008 -By Andrew McMains      Office Depot shifts to Y&R from Kaplan Thaler. NEW YORK Young & Rubicam here has landed creative duties on Office Depot’s ad account, a client representative confirmed today. Major media spending on the brand approached $120 million last […]

AdAge: Starbucks’ ‘Billion-Dollar’ Plan Starts With Breakfast

September 7, 2008

Rollout of Healthier Menu Items Said to Meet Consumer Demand By Emily Bryson York  Published: September 03, 2008 CHICAGO (AdAge.com) — Howard Schultz’s “billion-dollar idea” starts with oatmeal, apple bran muffins and a protein plate. Starbucks’ new, healthier breakfast choices which focus on portability and beverage pairings include an apple bran muffin with a cup of coffee. […]