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Posts Tagged ‘Bill Gates

AdAge: Microsoft vs. Apple Fight Enters New Round

September 19, 2008

In a Sudden Ad Shift, PC Maker Co-Opts Rival’s Geeky Character By Rupal Parekh Published: September 18, 2008 NEW YORK (AdAge.com) — After only two weeks, Jerry Seinfeld and Bill Gates’ rambling conversations about nothing have been jettisoned for a new campaign in which Microsoft tries to rebuild an image that has long been battered […]