5-4-1 Aesthetic
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Posts Tagged ‘marketing

WHAT TYPE OF CORVALLIAN ARE YOU: Claritas’ Market Segmentation site provides insight on Corvallian traits

September 12, 2008

For The South Side (Zip Code 97333) Boomtown Singles Lower-Mid, Younger w/o Kids Affordable housing, abundant entry-level jobs, and a thriving singles scene–all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Younger, single, and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores, and laundromats.   Social Group:  City Centers                      The five segments in […]

ADWEEK: Premium M&M’s Make Fashionable Debut

September 8, 2008

September 8 2008 -By Della de Lafuente NEW YORK Mars’ new line of premium chocolate M&M’s made a fashionable debut Sunday when new pitchwoman Eva Longoria Parker unveiled the candy collection at Mercedes Benz Fashion Week in New York. The launch of the upscale chocolate candy line coincides with a multiplatform marketing blitz by Mars Snackfood […]