5-4-1 Aesthetic
Advertising, Race, Sports, Islam, and Oregon all in the same area code!

Posts Tagged ‘media

ADWEEK: NYC Council to FCC: Probe Arbitron

September 25, 2008

Sept 25, 2008 -By Jackie Madrigal, Radio and Records SRA claims Arbitron’s PPM ratings methodology “will severely harm media diversity.” NEW YORK As expected, the New York City Council voted unanimously yesterday to call on the Federal Communications Commission to investigate the Arbitron portable people meter’s potential effects on the diversity of radio. The Spanish Radio […]

ADWEEK: Advertisers Won’t Abandon TV

September 12, 2008

Marketers expected to order $2 billion in Q4 Sept 12, 2008 -By John Consoli, Mediaweek Even in a down economy, TV’s Q4 ad picture looks sharp. NEW YORK Overall, national advertisers are expected to finalize fourth-quarter prime-time upfront advertising “holds” to “orders” of more than $2 billion. Despite a troubled economy that is spawning rising retail […]